商業英文簡報：進入主題

After you have greeted your guests, you will begin to go through the main body of your presentation. It's very useful to have some visual aids - some slides, pictures or graphs that help explain what you are saying. Sometimes they can also help to keep your audience interested in your presentation!


當您進行商業英文簡報，向您的聽眾問候並完成開場白之後，你將進入簡報的主題。這時你可以用一些輔助視覺工具，如投影片、圖片、圖形等來幫助你進行說明。有時，這些工具會讓你的聽眾對你的簡報投注更多的興趣。


Imagine you are giving a presentation and using some visual aids. What phrases might you use to draw your audience’s attention to these slides?


想像一下當你在進行簡報時使用一些視覺輔助工具，你會用到那些英文句型來引起聽眾的注意呢?

• If you have a look at this first graph 
• Now let's look at
• As you can see
• A good example of 
• Key factor
• If you look at this slide
• A good illustration of the communication process

應用一：

“If you have a look at this first graph, you can see that our sales topped 50 million the year before last. Then last year sales dropped to 40 million, with a slight recovery at the end of the financial year. However, this year sales have continued to drop to an all time low of 30 million. Now let’s look at our market share. As you can see, we have 25% of the market share, 10% down on last year.”

如果你看第一張圖，你會看到我們銷售額在前年達到5千萬元，去年降到4千萬元，在年度底有小幅回升，然而今年的銷售額持續下降到歷年的低點，3千萬元。現在讓我們看看我們的市場佔有率，如同您看到的，我們市占率為25%，與去年相比掉了10個百分點。

應用二：

“A good example of how important internal communications are is shown by some findings from research that we have recently undertaken. Good communications is a very key factor in staff motivation. If you look at this slide, you will see how important it is to get the basics in place. You need to identify your communication requirement, agree your objectives and success criteria, identify your target audiences, define the content of your message and determine the style of delivery. A good illustration of the communication process is when all those basics fall into place naturally.”

內部溝通的重要性的一個最佳例證，由我們最近研究所得到的一些結果顯示，良好的溝通是員工激勵的主要因素。如果你看這張投影片，你會看到良好的溝通在內部溝通的基礎上至關重要。你需要去定義你溝通的要求，同意你的目標及成功要素，確定你的目標聽眾，規劃你信息的內容，並且決定要用怎樣的方式來傳遞信息。溝通程序良好的實例，就是當這些基本元素都能自然的發生。

原文請見：BBC Learning English, Talking Business, Presentations: Body